Music Never Dies
FONUS X SPOTIFY 01
Type of project: Client project – fictional client
Client: Spotify & Fonus
Team: Elina Johansson, Viktoria Nicholaisen, Maja Hagald & Kelly Arhage
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Background
Funeral homes exist to arrange what is needed for a funeral. Very practical, but also filled with emotions, and a lack of knowledge for those of us affected. Is there any light in this darkness? Sympathy. Understanding. Is there any part of a funeral, or when someone has passed away, that can be approached in a humorous and lighter way?
Brief
The sender should be a funeral home. Choose an existing funeral home, large or small. The purpose is to increase preference and awareness for the chosen funeral home. Please present needs, target group analysis, media, channel selection, etc. and of course a funny idea in the form of a campaign to be launched after New Year.
Insight
Most people rarely think about their own funeral, but many have a strong connection to their taste in music and enjoy creating playlists. The target group is music lovers between the ages of 20 and 40, who rarely reflect on questions related to funerals.
Idea
Music never dies, where Fonus together with Spotify creates a campaign similar to Spotify Wrapped, released in December. The aim is to get more people to register in the “White Archive” and share the songs they would like to have played at their own funeral, making it an easier way to talk about death, and thereby encouraging more people to visit the funeral home Fonus.
About the campaign
The campaign’s design is inspired by Spotify and Fonus’ current visual identity. To create a humorous and welcoming feeling, text and colors were used to add that sense. The choice of song lyrics is based on music listened to by people aged 20 – 40. On Instagram, users will be able to share their funeral song and in the campaign, songs together with “fitting” videos will appear on Instagram Reels.
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Background
Funeral homes exist to arrange what is needed for a funeral. Very practical, but also filled with emotions, and a lack of knowledge for those of us affected. Is there any light in this darkness? Sympathy. Understanding. Is there any part of a funeral, or when someone has passed away, that can be approached in a humorous and lighter way?
Brief
The sender should be a funeral home. Choose an existing funeral home, large or small. The purpose is to increase preference and awareness for the chosen funeral home. Please present needs, target group analysis, media, channel selection, etc. and of course a funny idea in the form of a campaign to be launched after New Year.
Insight
Most people rarely think about their own funeral, but many have a strong connection to their taste in music and enjoy creating playlists. The target group is music lovers between the ages of 20 and 40, who rarely reflect on questions related to funerals.
Idea
Music never dies, where Fonus together with Spotify creates a campaign similar to Spotify Wrapped, released in December. The aim is to get more people to register in the “White Archive” and share the songs they would like to have played at their own funeral, making it an easier way to talk about death, and thereby encouraging more people to visit the funeral home Fonus.
About the campaign
The campaign’s design is inspired by Spotify and Fonus’ current visual identity. To create a humorous and welcoming feeling, text and colors were used to add that sense. The choice of song lyrics is based on music listened to by people aged 20 – 40. On Instagram, users will be able to share their funeral song and in the campaign, songs together with “fitting” videos will appear on Instagram Reels.